CASE STUDY · GUTER STOFF, DORTMUND
Catering, cooking classes, events – and a plugin that takes care of visibility.
Guter Stoff does vegetarian catering, the Genussakademie and culinary events in Dortmund. We openly show where the website stood, what make you visible did in the first week – and what comes next.
STARTING POINT · OCTOBER 2026
Where Guter Stoff stood before the plugin was running
Real figures from Google Search Console and the Google Business Profile – before any optimisation.
265
Clicks from Google
in October, +23% vs September
6
Avg. position on Google
across all search terms, so page 1
Position 1
„team event cooking dortmund“
the strongest search term
5,0 ★
Google reviews
from 28 reviews
The challenge
Good reviews, good content – but the most important offers weren't where people search. On top of that came the typical problem areas of a website that has grown over time: around 90 pages and posts without tailored Google texts, very large photos, missing image descriptions, an old shop link and two different addresses in directories.
The goal
- „cooking class dortmund“ – from position 17 to page 1. 720 searches a month.
- “vegetarian catering dortmund” – from position 22 to page 1.
- Catering for company parties – just to show up on Google in the first place.
THE FIRST WEEK
What the plugin took care of – without anyone having to touch a page
PAGES
91 pages & posts optimised
A unique Google title, description and structured data for every page – tailored to the search terms Guter Stoff wants to win.
IMAGES
56 large photos reduced
Automatically converted to WebP and scaled to a maximum of 1920 pixels. Same quality, much faster loading.
ACCESSIBILITY
Every image described
Missing image descriptions added – for Google, for image search and for people using screen readers.
TECH
No more dead links
The old shop now redirects to the events page. From now on, the 404 watchdog reports every new dead end.
LISTINGS
One address for all directories
Found inconsistent addresses in business directories and created a ready-made data sheet – logo, texts and keywords to copy in.
REVIEWS
Approve replies by email
For every new review you get a draft reply by email – one click and you're done. Plus a QR code and table stands for the events.
10 min.
EFFORT FOR GUTER STOFF
Plugin installed, Google connected. The rest ran by itself.
Guter Stoff didn't have to write any texts, upload any photos or understand any settings. The plugin took company details, logo and photos from the existing website. From now on, all that arrives by email for approval is the monthly report and review replies.
PROGRESS · MONTH BY MONTH
The numbers, unvarnished
Updated every month from Google Search Console and the Google Business Profile. October is the status before the plugin.
| Month | Clicks from Google | Impressions | Ø Position | „cooking class dortmund“ | Reviews |
|---|---|---|---|---|---|
| October 2026 (start) | 265 | 9.713 | 6 | Position 17 | 5,0 ★ (28) |
WHAT HAPPENS NEXT
The coming months
NOVEMBER
Cooking class page to the front
The Genussakademie page will be targeted specifically at “kochkurs dortmund”, with internal links from relevant posts.
NOVEMBER / DECEMBER
New posts about catering
Posts about catering for company parties and vegetarian catering in Dortmund – using your own photos from the media library.
EVERY MONTH
Numbers on this page
Every month we add the real figures from Search Console here – even when they don't go up.
How visible are you today?
Free check for Google, Maps and AI answers. Results by email, within a few minutes.